Cognition's SWE-2

When AI makes building a product trivial and floods the web with generic content, marketing inverts: distribution becomes the moat, and distribution increasingly means being the source AI answer engines and buying agents cite and recommend. The durable move before 2027 is to engineer your product to be machine-discoverable and corroborated from day one — even at zero domain authority. Strong in the future means cited, not ranked.

The cheapest way to get your first users for a vibe-coded app is organic short-video: post native-looking TikToks and Reels from accounts that read like your target user, and convert people in the comments — no ads, no influencers. It's slow at first and most clips flop, but it's how indie consumer apps go from zero to their first thousands of downloads.

Going viral isn't luck — it's a format that earns watch time, run at volume. The founder of nomadtable grew it past a million downloads, solo, by ignoring view counts and chasing one number: how many people keep watching past the first three seconds. Here's that UGC playbook, with his real figures attributed throughout.