Minicart
Online store builder for US sellers that turns a product photo into a store run with three AI teammates.
Minicart builds an online store from a product photo and gives you three AI teammates who prepare listings, social posts, shipping and customer replies for your approval; selling is limited to US stores for now. Free has no monthly fee and a 6% + 30¢ card rate; Assistant is $25 a month billed monthly, after a $1 first month.
About Minicart
You start by uploading a product photo and saying what you sell; Sloane, the storefront teammate, creates the listing and storefront, and you review the details, add your brand and connect payments before going live. Sellers already on Etsy, Shopify or eBay can bring their products and photos over a read-only connection while the existing shop keeps selling.
Once the store is live, Milo, the marketing teammate, creates product images, drafts social posts and preps promotions, and Logan tracks inventory, preps shipping and drafts customer replies. You ask for changes in plain English, such as raising the price of every red necklace by $5, and the teammates draft the work and show it to you first; nothing is saved without your approval.
Every plan includes an online store with unlimited hosting and products, digital downloads, print on demand with Printful, discount codes, abandoned checkout recovery, one-tap Instagram posting, shipping labels and sales tax calculation, filing and remittance; on Free, the AI assisted images, posts and replies and the Instagram posting have limits. Minicart is not a marketplace: shoppers do not browse it looking for things to buy, so your first sales come from sharing your store with people you already reach.
Billed monthly, Assistant is $1 for the first month and then $25 a month, Manager $69 and Director $259; billed every 3 months they cost $50, $129 and $498, and billed yearly $180, $468 and $1,788. Paid plans lower the online card rate from 6% + 30¢ to 2.9%, 2.7% and 2.5% + 30¢ and add a custom domain, more users and more AI image credits, and Manager and Director add priority support.
Sources: minicart.com, /pricing, help.minicart.app/en/articles/16156524-what-is-minicart and help.minicart.app/en/articles/16149806-what-you-pay-per-sale, read 2026-10-27
Minicart pros and cons
Pros
- There are no listing fees or setup fees, and the free plan needs no credit card.
- Importing from Etsy, Shopify or eBay uses a read-only connection, so the existing store keeps running while you build.
- Top-up credits for AI images never expire, and each top-up is a one-time purchase, not a subscription.
- Sales tax is calculated, collected, filed and remitted for you on every plan.
Cons
- Selling is available only to stores based in the United States for now.
- On Free each online card sale costs 6% + 30¢, against 2.9% + 30¢ on Assistant; cards issued outside the US add 1%, and the rate applies to the whole order total, including shipping and tax.
- A custom domain needs a paid plan.
- Card fees are not returned when you refund an order, and 3-month and annual plans get no partial refunds.
Tagged
- Web-based
- Beginner-friendly
Minicart alternatives
The closest alternatives to Minicart.
Related reading
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</a>Frequently asked questions
- Is Minicart free?
- Minicart offers a free tier and paid plans with higher limits or premium features.
- What are the alternatives to Minicart?
- The closest alternatives to Minicart are Athena by Shoplazza, Seller by Facebook.
- What are the downsides of Minicart?
- Selling is available only to stores based in the United States for now. On Free each online card sale costs 6% + 30¢, against 2.9% + 30¢ on Assistant; cards issued outside the US add 1%, and the rate applies to the whole order total, including shipping and tax. A custom domain needs a paid plan. Card fees are not returned when you refund an order, and 3-month and annual plans get no partial refunds.
- What is Minicart?
- Minicart is an online store builder with three AI teammates: Sloane builds the storefront and products and handles payments, payouts and taxes, Milo handles marketing, pages, social posts and discounts, and Logan covers inventory, orders, shipping, refunds and customers. You get your own website and brand rather than a marketplace listing.
- How much does Minicart cost?
- Free costs $0 a month plus a 6% + 30¢ card rate per sale. Assistant is $25 a month billed monthly, with a $1 first month, $50 every 3 months or $180 a year; Manager is $69 a month, $129 every 3 months or $468 a year; Director is $259 a month, $498 every 3 months or $1,788 a year.
- Is Minicart available outside the US?
- Not yet: Minicart's help center says selling is currently available only to stores based in the United States, and its site says it is coming to more countries soon, with a waitlist.
- Can I move my Etsy, Shopify or eBay store to Minicart?
- Yes: Minicart brings over your products and photos from Etsy, Shopify or eBay, with listings, prices and variations from Etsy and eBay, over a read-only connection, so your existing store keeps selling while you set up the new one.
- How do AI image credits work?
- A product image costs 10 credits and a marketing image 35; regenerating one costs 1 or 5. Assistant includes 2,000 credits, Manager 6,500 and Director 30,000. Plan credits refill every month and unused ones don't roll over, while top-ups of $10, $25 or $50 never expire.