Luma is a paid product. Pricing details are on the official site.

What are the alternatives to Luma?

The closest alternatives to Luma are Runway, Kling, Pika, Sora.

What are the downsides of Luma?

No free plan on the pricing page, though the app page has a 'Try for free' button; paid use starts with Plus at $30 a month, or $300 billed yearly. HDR doubles the credit cost of a Ray3.2 generation, and HDR with EXR triples it. Business plans have no listed price: the Team plan says 'Contact us'. The pay-per-use API tier has rate limits and no latency SLA; guaranteed throughput needs the Scale tier, with a minimum of 4 units.

Is Luma Dream Machine free?

Not on a free plan: the pricing page starts with Plus at $30 a month, or $300 billed yearly, for 10,000 credits. The app page does show a 'Try for free' button.

Can Luma turn an image into a video?

Yes, Ray3.2 does image-to-video at the same credit cost as text-to-video, and the API charges both at one T2V/I2V rate.

Which Ray models does Luma use?

Luma's app lists Ray3.2 and Ray3.14, and the API page offers Ray3.2, where one clip can hold up to 16 keyframes.

Can I use Kling in Luma Dream Machine?

Yes, Kling 3.0 and Kling Omni are among the models in Luma's app, and the credit price table also lists Kling 4.0 and Kling 4.0 Omni.

AI Video & Voice·Paid

Luma

Creative agent app from Luma that makes video, images and audio with its Ray3.2 model and third-party models.

What is Luma, in two sentences

Luma's creative agents plan, generate and refine images, video and audio, using Luma's own Ray3.2 video model alongside other models such as Veo 3.1 and Kling 3.0. Individual plans start at $30 a month, or $300 billed yearly, for 10,000 credits; the pricing page lists no free plan.

About Luma

Luma Agents carry context from planning through final assembly, and teams and agents can work in parallel. Built-in tools stitch clips and add captions, and Luma Skills turns repeatable workflows into skills. Use cases on the site range from product shots and social video ads to storyboards, slide decks and video localization with voiceovers.

The model list covers Ray3.2, Ray3.14 and Uni-1 alongside Nano Banana Pro, GPT Image 2, Seedance 2.0 and ElevenLabs v3. Credits per generation vary by model and resolution: a 5-second Ray3.2 text- or image-to-video clip costs 20 credits as a draft, 50 at 540p, 100 at 720p and 400 at 1080p.

Developers can call Ray3.2 for video and Uni-1.1 for images through Luma's API. The Ray3.2 API produces 1080p output, takes up to 16 keyframes in one clip and runs video-to-video on clips up to 20 seconds. Billed per video with no minimum commitment, a 5-second text- or image-to-video clip costs $0.15 at 540p, $0.30 at 720p and $1.20 at 1080p. The API FAQ calls the Dream Machine video API legacy.

Pro, at $900 billed yearly, raises the allowance to 40,000 credits with 4x usage of Luma Agents; Ultra, at $3,000 billed yearly, has 150,000 credits and 15x usage. Yearly billing saves up to 20%. Business plans add team management, usage analytics, shared team credits and SSO, and the tier above Team adds custom fine-tuning plus dedicated education and training.

Sources: lumalabs.ai, /pricing, /api and /enterprise, read 2026-10-26

Luma pros and cons

Pros

Commercial use and edit access for guest collaborators are included from the entry Plus plan.
Third-party models run on the same credits as Luma's own: the price table lists Veo 3.1, Kling 4.0 and Seedance 2.5 in credits per second.
Production delivery: the app exports EXR files, and the Ray3.2 API adds native HDR generation with 16-bit EXR export.
Luma's enterprise page states that nothing you create is used to train models.

Cons

No free plan on the pricing page, though the app page has a 'Try for free' button; paid use starts with Plus at $30 a month, or $300 billed yearly.
HDR doubles the credit cost of a Ray3.2 generation, and HDR with EXR triples it.
Business plans have no listed price: the Team plan says 'Contact us'.
The pay-per-use API tier has rate limits and no latency SLA; guaranteed throughput needs the Scale tier, with a minimum of 4 units.

Tagged

Web-based
Free
Freemium

Luma alternatives

The closest alternatives to Luma.

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Frequently asked questions

What is Luma?: Luma is a creative agent app from Luma that makes video, images and audio with its Ray3.2 model and third-party models.
Is Luma free?: Luma is a paid product. Pricing details are on the official site.
What are the alternatives to Luma?: The closest alternatives to Luma are Runway, Kling, Pika, Sora.
What are the downsides of Luma?: No free plan on the pricing page, though the app page has a 'Try for free' button; paid use starts with Plus at $30 a month, or $300 billed yearly. HDR doubles the credit cost of a Ray3.2 generation, and HDR with EXR triples it. Business plans have no listed price: the Team plan says 'Contact us'. The pay-per-use API tier has rate limits and no latency SLA; guaranteed throughput needs the Scale tier, with a minimum of 4 units.
Is Luma Dream Machine free?: Not on a free plan: the pricing page starts with Plus at $30 a month, or $300 billed yearly, for 10,000 credits. The app page does show a 'Try for free' button.
Can Luma turn an image into a video?: Yes, Ray3.2 does image-to-video at the same credit cost as text-to-video, and the API charges both at one T2V/I2V rate.
Which Ray models does Luma use?: Luma's app lists Ray3.2 and Ray3.14, and the API page offers Ray3.2, where one clip can hold up to 16 keyframes.
Can I use Kling in Luma Dream Machine?: Yes, Kling 3.0 and Kling Omni are among the models in Luma's app, and the credit price table also lists Kling 4.0 and Kling 4.0 Omni.