Lenz

To get cited by ChatGPT and Perplexity, be the clearest answer in several places at once. Publish answer-first pages with extractable facts, get listed on directories and review sites the engines crawl, and build consistent mentions across Reddit, YouTube, and your own site. Perplexity tends to favour recent content; ChatGPT appears to weight agreement across sources.

If you built something with AI, posting is getting hard to ignore. GaryVee's 'interest media' shift is real — more feeds now recommend content by interest, not only by who follows you — so a maker with zero followers can sometimes out-reach an established brand. That's the unlock and the mandate: building got faster, getting seen is the job, and many products struggle to grow without it. Here's the honest first move, written for a builder who would rather ship a feature than post.

When AI makes building a product trivial and floods the web with generic content, marketing inverts: distribution becomes the moat, and distribution increasingly means being the source AI answer engines and buying agents cite and recommend. The durable move before 2027 is to engineer your product to be machine-discoverable and corroborated from day one — even at zero domain authority. Strong in the future means cited, not ranked.