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Launch on Product Hunt by preparing for a few weeks: build genuine account activity, line up your assets and a supporter list, and ship at 12:01 AM Pacific (the daily reset) on a weekday. Reply to every comment all day, never ask for upvotes (say 'check it out'), and keep working the week after — that's where most of the lasting value is.

To get cited by ChatGPT and Perplexity, be the clearest answer in several places at once. Publish answer-first pages with extractable facts, get listed on directories and review sites the engines crawl, and build consistent mentions across Reddit, YouTube, and your own site. Perplexity tends to favour recent content; ChatGPT appears to weight agreement across sources.

If you built something with AI, posting is getting hard to ignore. GaryVee's 'interest media' shift is real — more feeds now recommend content by interest, not only by who follows you — so a maker with zero followers can sometimes out-reach an established brand. That's the unlock and the mandate: building got faster, getting seen is the job, and many products struggle to grow without it. Here's the honest first move, written for a builder who would rather ship a feature than post.