Luma Pricing in 2026: Plans, Limits and Real Costs
Plus is the best starting point for most solo founders because it includes 10,000 credits and commercial use. Its monthly rate is $30/month, while yearly billing is $300 billed yearly. Move to Pro when you need more credits or Luma Agents usage.
Verified 2026-10-28 · official pricing page · Luma in the directory
Quick pricing verdict
- Starting price
- $30/month on monthly billing for Plus.
- Free plan
- Not published. The page says “Try for free” and “Try Luma free,” but it does not list a Free plan.
- Best plan for most people
- Plus: $30/month with 10,000 credits, commercial use, and edit access for guest collaborators.
- Plan to avoid first
- Ultra: $300/month, with 150,000 credits and 15x usage with the Luma Agents.
- Biggest hidden cost
- The pricing page does not publish credit-overage rates, overage limits, or details on what happens when credits run out.
- Pricing checked
- 2026-10-28, against the official page
Luma offers three individual plans: Plus, Pro, and Ultra. Monthly prices are $30/month, $90/month, and $300/month respectively.
Yearly billing is shown as $300 billed yearly for Plus, $900 billed yearly for Pro, and $3,000 billed yearly for Ultra. Team and Enterprise plans are available only through contact with sales.
Plans compared
| Plan | Price | Best for | Key limits |
|---|---|---|---|
| Plus | $30/month$300 billed yearly | Solo founders who need commercial use and occasional guest-collaboration access. | 10,000 credits |
| Pro | $90/month$900 billed yearly | Solo founders who need more credits and Luma Agents usage. | 40,000 credits; 4x usage with the Luma Agents |
| Ultra | $300/month$3,000 billed yearly | High-volume individual creative work. | 150,000 credits; 15x usage with the Luma Agents |
| Team | Contact us | Teams that need shared credits, usage analytics, and organization features. | Not published |
| Enterprise | Contact us | Organizations that need enterprise commitments, education and training, and custom fine-tuning. | Not published |
Source: Luma pricing page, checked 2026-10-28. See the archived page we read.
What each plan includes
Plus
- Includes
- 10,000 credits; Luma and third-party image and video models; edit access for guest collaborators; commercial use.
- Missing
- Credit-overage rate and overage limit are Not published.
- Avoid if
- You need more credits or 4x usage with the Luma Agents.
- Verdict
- Best starting plan for most solo founders.
Pro
- Includes
- Everything in Plus, with: 40,000 credits; 4x usage with the Luma Agents.
- Missing
- Credit-overage rate and overage limit are Not published.
- Avoid if
- Your usage does not justify the Pro price.
- Verdict
- A step up for founders who regularly use Luma Agents or need more credits.
Ultra
- Includes
- Everything in Pro, with: 150,000 credits; 15x usage with the Luma Agents.
- Missing
- Credit-overage rate and overage limit are Not published.
- Avoid if
- You do not need 150,000 credits or 15x usage with the Luma Agents.
- Verdict
- The individual plan to consider only when usage is consistently high.
Team
- Includes
- Everything in our regular plans, plus: Manage and add team members; Projects, team organization, and team-wide sharing; Usage analytics; Shared team credits; SSO.
- Missing
- Price, credit allowance, and usage limits are Not published.
- Avoid if
- You are buying for one person and do not need team administration or shared credits.
- Verdict
- Relevant only when multiple people need shared usage and team controls.
Enterprise
- Includes
- Everything in our Team plan, plus Enterprise commitments; Dedicated education and training; Custom fine-tuning.
- Missing
- Price, credit allowance, and usage limits are Not published.
- Avoid if
- You do not need enterprise commitments, dedicated education and training, or custom fine-tuning.
- Verdict
- The plan to evaluate for larger organizations with specific training and fine-tuning needs.
Add-ons, overages, and surprise costs
| Cost item | Trigger | Published amount | Billing behaviour |
|---|---|---|---|
| Credit usage | Using included credits for Luma and third-party image and video models or Luma Agents usage. | Not published | The page lists included credits but does not publish overage rates, overage limits, or what happens after credits run out. |
| Team plan | Needing team management, shared team credits, usage analytics, or SSO. | Contact us | The price is not published. |
| Enterprise plan | Needing enterprise commitments, dedicated education and training, or custom fine-tuning. | Contact us | The price is not published. |
Source: Platform pricing docs, checked 2026-10-28. See the archived page we read.
Which plan should you choose?
- New solo founder testing Luma for commercial creative work
- Plus — It is the lowest-priced individual plan and includes 10,000 credits, commercial use, and edit access for guest collaborators.
- Solo founder regularly using Luma Agents
- Pro — It includes 40,000 credits and 4x usage with the Luma Agents.
- High-volume individual creator
- Ultra — It includes 150,000 credits and 15x usage with the Luma Agents.
- Founder coordinating multiple collaborators
- Team — It adds team-member management, team-wide sharing, usage analytics, shared team credits, and SSO.
Frequently asked questions
- What is the lowest individual price?
- $30/month for Plus on monthly billing.
- What are the yearly prices?
- $300 billed yearly for Plus, $900 billed yearly for Pro, and $3,000 billed yearly for Ultra.
- What are the individual credit allowances?
- Plus includes 10,000 credits, Pro includes 40,000 credits, and Ultra includes 150,000 credits.
- What does Team include?
- Everything in our regular plans, plus: Manage and add team members; Projects, team organization, and team-wide sharing; Usage analytics; Shared team credits; SSO.
- What does Enterprise include?
- Everything in our Team plan, plus Enterprise commitments; Dedicated education and training; Custom fine-tuning.
What we read
Every figure on this page was extracted from the vendor's own pricing page at the moment below. The captured text is one click away, so you can check our reading against what they publish today.
Source captured 2026-10-28 08:18 UTC · read the captured text
Pricing change log
What moved since we started tracking this page, newest first. A price that changes silently is the failure mode of every other pricing guide.
- 2026-10-28First published, extracted from https://lumalabs.ai/app; archive snapshot 2026-10-26.